Houston-based Noel Group Inc. announced today that it has increased its equity stake in WifiSense NZ Ltd to a majority holding through purchase of shares.
WifiSense is an innovative Cloud service that automatically detects, collects, and collates big data from industry-standard WiFi networks and routers and reports back a wide range of people movement analytics in near real-time. WifiSense’s service offering consists of:
Enterprise-class WiFi monitoring – for larger organizations wanting to leverage their existing Wifi infrastructure
Self-contained WifiSense Senser units – for more targeted monitoring and/or areas without coverage by enterprise-class WiFi
Secure Cloud-based data storage with dashboard reporting via secure web portal and GIS-style maps
A key product positioning of WifiSense’s capabilities is targeted at the needs of urban councils and municipalities, worldwide. The value proposition is powerful people movement analytics via scalable, Cloud-based technology that is quick to implement and at a price that any municipal authority can afford.
Noel Group CEO, Stacey Horne, views WifiSense as a key portfolio asset with multi-market growth potential. “WifiSense is a highly innovative and scalable platform that we believe is poised for rapid international growth. It also aligns well with our strategic objectives, particularly our preference for Cloud-based technology investments in the big data analytics space that have been developed in New Zealand with the US market in mind.”
Noel Group’s SVP, Hamish Clark, has been seconded to lead WifiSense over the coming months and to further prepare the company for the demands that transition to larger markets brings. “The enthusiastic response from early adopter customers in New Zealand has really caught our attention. The target market is right in the sweet spot and the value proposition is hard to resist. It’s also very underserviced globally with enormous headroom.”
Steve Hutchins is Noel Group’s CTO and a co-founder of WifiSense. A lifetime of experience developing enterprise-class applications has resulted in a platform architecture that can handle big data volumes with ease and can rapidly scale. “Although the volume and rate of the data collected in the WifiSense service is a challenge, the most demanding aspect has been how to provide meaningful and customer driven analytics in a reasonable response time. This is because the value and benefit of the data to each department within a municipality is different which requires careful consideration on how the data is stored and accessed.”